Üllo Wine Purifiers Now Available at Selfridges
Üllo, the market leader in innovative wine purification technology, is thrilled to announce its latest retail partnership with Selfridges, one of the UK’s most prestigious department stores. This collaboration marks a significant milestone for Üllo as it brings its revolutionary wine purifiers and accessories to the heart of luxury shopping in the UK.
Selfridges: A Perfect Partner for Üllo
Renowned for curating the finest luxury products and delivering exceptional customer experiences, Selfridges is an ideal partner for Üllo. The department store’s commitment to offering innovative, high-quality goods aligns seamlessly with Üllo’s mission to revolutionise the way people enjoy wine.
“We are delighted to bring Üllo’s range of wine purifiers to Selfridges,” said James Kornacki, PHD - Founder & CEO of Üllo. “Selfridges’ dedication to excellence and innovation makes it the perfect platform to introduce our products to discerning wine enthusiasts across the UK.”
Revolutionising Wine Purification
Üllo is best known for its patented Selective Sulphite™ technology, a groundbreaking innovation that removes artificial sulphites from wine while preserving its natural flavours and aromas. This technology restores wine to its pure, natural state, offering a healthier and more enjoyable drinking experience.
The Üllo collection now available at Selfridges includes:
- The Original Wine Purifier: The flagship product that purifies and aerates wine, removing sulphites with ease.
- Chill Wine Purifier: Combines purification, aeration, and chilling to serve wine at the perfect cellar temperature.
- Single Glass Filters: Designed to purify individual glasses of wine for added convenience.
- Luxury Accessories: Complementary decanters, carafes, and corkscrews for the ultimate wine experience.
Elevating the Wine Experience
Wine lovers often face challenges with sulphites, which are added to wine as a preservative but can suppress natural flavours and cause unwanted side effects for sensitive individuals. Üllo’s purifiers address this issue by selectively removing sulphites without altering the wine’s integrity.
“Our goal has always been to make wine more accessible and enjoyable for everyone,” said James Kornacki. “Partnering with Selfridges allows us to reach a wider audience and introduce them to the benefits of pure, sulphite-free wine.”
Available In-Store and Online
Üllo products are now available in select Selfridges locations across the UK, including London, Birmingham, and Manchester. Customers can also explore the Üllo collection on the Selfridges, making it easier than ever to discover the joy of pure wine.
“Selfridges is known for providing its customers with the best in luxury and innovation, and we are proud to join their curated selection of premium brands,” added James Kornacki.
A Sustainable Partnership
Both Üllo and Selfridges share a commitment to sustainability. Üllo’s wine purifiers and filters are crafted with eco-friendly materials, including BPA-free, food-grade components. The Single Glass Selective Sulphite™ Filters are recyclable, and Üllo is actively exploring ways to expand its sustainability initiatives in the UK market.
“Sustainability is at the core of everything we do at Üllo,” said James Kornacki. “Partnering with a forward-thinking retailer like Selfridges, which shares our values, is an exciting opportunity to promote eco-conscious wine enjoyment.”
About Üllo
Founded in Chicago in 2015, Üllo is dedicated to enhancing the wine-drinking experience through innovative technology. The company’s patented Selective Sulphite™ technology has redefined wine purification, helping wine enthusiasts worldwide enjoy wine in its purest form. With a growing presence in the UK, Üllo continues to innovate and inspire wine lovers to savour every glass.
